Are you interested in a career in Marketing? Here are the degrees you should consider earning
Monday, 17 February 2020
In an ever expanding world, companies compete at a supranational level. Marketing plays a very important role in allowing the products companies offer to succeed in a highly competitive market by attracting customers. The University of Johannesburg offers you a wide range of programmes in Marketing studies which range from diplomas to bachelor’s degrees, master’s degrees, to doctor of philosophy degrees that will allow you to thrive in this highly demanded career.
Marketing centers on the study of market and consumer behaviors and it analyzes the commercial management of companies in order to attract, acquire and retain customers by satisfying their wants and needs. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs and overall media exposure.
Benefits that arise from a career in Marketing:
- Marketing professionals are highly demanded:
- The earning potential is huge:
- There is a wide spectrum of job opportunities:
Here are the programmes the University of Johannesburg offers, which range from diplomas, to bachelor’s degrees, to a master’s degree, to a doctor of philosophy:
Diploma in Marketing
This qualification will develop students’ theoretical and practical knowledge in Marketing in order for them to be competent marketing assistance and/or marketing managers who have the necessary skills required by the marketing sector.
Advanced Diploma in Marketing Management
This degree will provide students with contemporary, intensive, focussed and applied competencies in the multidisciplinary field of marketing to enter the field of commerce and industry as middle-level marketing practitioners.
Bachelor of Commerce in Marketing Management
The purpose of this degree is to provide students with the knowledge base, theories and methods of marketing management. Graduates from the degree will be able to take responsibility in the application of ethical business principles and practice. They will also be able to analyse, strategise and think independently and innovatively in dynamic marketing environments.
Bachelor of Commerce with Honours Marketing Management
This programme aims for the student to develop applied competencies in the mastering, analysis, interpretation and application of marketing management principles in order to prepare them for a career in the marketing field, as well as to provide a basis for further learning.
Master of Commerce in Marketing Management
The purpose of this qualification is to develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. Students will display competence in the application of relevant research methodology and the proper written communication of the research process and findings.
Doctor of Philosophy in Marketing Management
This qualification allows students to develop applied and highly specialised competencies and practical skills in the acquisition, interpretation, comprehension and application of marketing management principles. Through the doctoral thesis a qualifying student would show evidence of independent and original scientific work. The thesis would constitute a decided contribution to knowledge of and insight into the subject discipline as well as the field of research.
The University of Johannesburg is a top university in South Africa. The University’s programmes are top-quality so you can be guaranteed you will receive the best education and preparation available in the country. What are you waiting for? Start taking care of your future career with this university’s programmes!
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