University of Johannesburg
Bachelor of Commerce in Marketing Management
The Bachelor of Commerce in Marketing Management in Marketing is offered by University of Johannesburg.
Program Length: 3 YEARS.
Subjects: 28.
Bachelor of Commerce in Marketing Management offered by the University of Johannesburg
The purpose of the BCom (Marketing Management) programme is to provide students with the knowledge base, theories and methods of marketing management. Graduates from the degree will be able to demonstrate initiative and take responsibility in the application of ethical business principles and practice, and will be able critically to analyse, strategise and think independently and innovatively in dynamic marketing environments. The programme will develop entry-level marketing managers for public enterprises, 197 business organisations, industry and other business entities. This programme also prepares students to pursue postgraduate studies in this or a cognate discipline.
