Online Diplomas: Which Kinds of Twitter Campaigns exist?
Monday, 17 May 2021
If you are interested in marketing, there are several online programmes that will prepare you to launch different campaigns on several platforms, such as Twitter. Find out more about this social network's campaigns here.
There are several online programmes (such as online diplomas) related to marketing. Each one of them posses a different approach to the discipline: Sometimes they focus more on digital marketing rather than other forms of this same discipline. Taking this into consideration, social media platforms are some of the most important tools graduates from these online diplomas have in order to apply the knowledge and skills they have acquired.
In between all of those platforms, one of the most popular ones graduates from these online programmes like to use is Twitter. This social network offers several possibilities in its Ads section. So, let’s explore it now.
Types of Twitter Ads
Conversation Card
When it comes to this kind of ad, the objective is clear: Graduates from these online diplomas use it when they want people to tweet about their brand while also creating a trend. Put into practice, these ads consist of a picture or a video accompanied by two buttons that, when clicked, make the user tweet a specific hashtag related to a brand or product.
Promoted Account
These ads are used when an account (whether it is a person or a brand) wants to increase its number of followers. It consists of the promotion of your account in the form of a small profile that has a button to directly follow it. Needless to say, these ads are often used by graduates from online diplomas when they want to promote a new brand.
Tweet to Unlock
Maybe this is the most uncommon type of ad, but it is used to promote businesses differently. Graduates from online programmes related to marketing use these ads to make their customers tweet about the brand in exchange for exclusive offers or information.
Which institutions offer online diplomas in marketing?
In South Africa, the number of online programmes available is high and ever-growing. However, when it comes to this particular field of study, the best option might be the Diploma in Marketing Management offered by the IMM Graduate School. It is just one of the many online diplomas available in this institution, and it has a length of three years.
If you want to get more information about this programme or any of the other in-person and online programmes available in different South African institutions, you can begin your search by visiting our website: www.startuniversity.co.za
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