University of Johannesburg
Doctor of Philosophy in Marketing Management
The Doctor of Philosophy in Marketing Management in Marketing is offered by University of Johannesburg.
Program Length: 2 SEMESTERS.
Doctor of Philosophy in Marketing Management offered by the University of Johannesburg
PURPOSE
The purpose of this qualification is to develop applied and highly specialised competencies and practical skills in the acquisition, interpretation, comprehension and application of marketing management principles. Through the doctoral thesis, in which the qualification culminates, a qualifying student would show evidence of independent and original scientific work. The thesis would constitute a decided contribution to knowledge of and insight into the subject discipline as well as the field of research. Qualifying students would also display competence in the application of related research methodology, and the proper written and/or oral communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications, to assess the effect thereof in the holistic context of marketing management. On completion of the programme, students will be able to demonstrate competence in:
- research writing and creative thinking skills in Marketing Management,
- display competence in the application of related research methodology,
- take strategic decisions in the context of Marketing Management,
- reflect on managerial decisions and applications to assess the effect thereof in the holistic context of Marketing Management.
RULES OF ACCESS
A student who is in possession of a university based Master’s qualification in Marketing Management with a minimum of 65% or higher on NQF LEVEL: 9 may apply for admission to this qualification. The student must have completed an honours module of Research Methodology (NQF LEVEL 8 or 9) undertaken as part of a postgraduate degree with an average of 60% or higher. Student number constraints may limit the number of intake for the next year and necessitate a selection process consisting of selection interviews and a research proposal exercise. The Dean of the College of Business and Economics may refuse a student admission to the Doctoral qualification if of the opinion that the student’s academic background is insufficient for the proposed studies.
FULL-TIME CURRICULUM / PART-TIME CURRICULUM
The qualification is to be completed over a minimum period of two years and a maximum period of four years for full time students, and a minimum period of two years and a maximum period of five years for part time students, on an approved topic. The Academic Regulations for doctoral qualifications are also applicable.
