University of Johannesburg
Bachelor of Commerce with Honours Marketing Management
The Bachelor of Commerce with Honours Marketing Management in Marketing is offered by University of Johannesburg.
Program Length: 2 YEARS.
Subjects: 8.
Bachelor of Commerce with Honours Marketing Management offerede by the University of Johannesburg
The purpose of the programme is for the student to develop applied competencies in the mastering, analysis, interpretation and application of marketing management principles in an ethical and socially responsible manner in order to prepare them for a career in the marketing field, as well as to provide a basis for further learning. Students should be able to reflect on managerial decisions and applications to assess the effect thereof in the holistic context of management in practice. The qualification enables students to enter the marketing field in positions such as brand managers, market researchers, client and account managers, relationship managers, as well as marketing consultants.
