University of Johannesburg
Advanced Diploma in Marketing Management
The Advanced Diploma in Marketing Management in Marketing is offered by University of Johannesburg.
Program Length: 2 YEARS.
Subjects: 12.
Advanced Diploma in Marketing Management offered by the University of Johannesburg
The purpose of the Advanced Diploma in Marketing Management is to provide students with contemporary, intensive, focussed and applied competencies in the multidisciplinary field of marketing to enter the field of commerce and industry as middle-level marketing practitioners.
The student will be able to ascertain current and emerging trends in marketing practice, apply financial, information technology and entrepreneurial skills to marketing planning. Students will be equipped with the skills of planning, organising, leading and controlling entrepreneurial initiatives in marketing, and differentiate and apply different research methodologies within a marketing environment.
