Universities and Online Degrees Guide

University of Pretoria

Bachelor of Commerce in Marketing Management

The Bachelor of Commerce in Marketing Management in Marketing is offered by University of Pretoria.

Program Length: 3 YEARS.

Bachelor of Commerce in Marketing Management offered by the University of Pretoria at the Faculty of Economic and Management Sciences

Gain practical experience with our industry partners! You will have the opportunity to do practical projects with brands such as Coca-Cola, Appletiser, Bridgestone SA, Discovery Health, Bosch SA and the Gautrain Management Agency. Our industry partners provide real challenges for which students find solutions, which may include:

- The development of integrated marketing communication (IMC) campaigns;

- Sales promotions;

- Social media marketing campaigns;

- Market and consumer analysis; and

- Marketing analytics.

Skills you will acquire in this programme include the ability:

- To communicate a marketing vision and marketing ideas;

- To develop an integrated marketing communication strategy; and

- To plan and implement marketing strategies.