Universities and Online Degrees Guide

The Independent Institute of Education

Bachelor of Business Administration in Marketing

The Bachelor of Business Administration in Marketing in Marketing is offered by The Independent Institute of Education.

Program Length: 3 YEARS.

Subjects: 26.

Bachelor of Business Administration in Marketing offered by the Independent Institute of Education at the Faculty of Commerce

The purpose of this qualification is to provide the graduate-level knowledge, applied competences and the necessary attitudes needed to prepare students for professional careers within the field of Marketing. The Bachelor of Business Administration in Marketing provides a solid critical knowledge of general Marketing studies, as well as specialised education in a main area of focus. In this degree, focus is on conceptual relevance with strong emphasis on applied theory and demonstration of reflexive knowledge and competence.

The IIE Bachelor of Business Administration in Marketing qualification allows IIE graduates to pursue a career in marketing. This marketing degree will prepare you to enter the creative, fast-paced business of promoting, developing and selling products to unique customer markets. 

Bachelor of Business Administration in Marketing Online

DISTANCE OR ONLINE LEARNING

This qualification can also be completed on the distance learning option. Distance modules are only offered in bundles, there are two bundles (semester 1 and semester 2). You can do a maximum of two bundles a year and you cannot register for individual modules. Speak to your sales consultant for more information on the bundles.

Curriculum

Year 1

Business Management 1A

Economics 1A

Accounting 1A

Marketing 1A

Human Resource Management 1A

Business Management 1B

Economics 1B

Accounting 1B

Marketing 1B

Human Resource Management 1B

Digital Citizenship

Accounting 1B

Marketing 1B

Year 2
Marketing 2A

Business Management 2A

Digital Marketing 2A

Business Management 2B

Marketing 2B

Digital Marketing 2B

Business Law

Consumer Buyer Behaviour

Year 3

Business Management 3A

Business Management 3B

Marketing 3A

Marketing 3B

Marketing Research