Universities and Online Degrees Guide

The Independent Institute of Education

Bachelor of Commerce in Digital Marketing

The Bachelor of Commerce in Digital Marketing in Marketing is offered by The Independent Institute of Education.

Program Length: 3 YEARS.

Bachelor of Commerce in Digital Marketing offered by the Independent Institute of Higher Education at the Faculty of Commerce

The purpose of this programme is to enable students to follow a career in Digital Marketing that will allow them to use technology to communicate products, services and branding messages to a target audience to grow business. Graduates will understand the conventional marketing approach and will be able to fulfil the marketing function for a business and understand how technology is used effectively and efficiently to accomplish this. The programme does not intend to provide a deep skill set in technology itself, but instead, includes adequate exposure to appropriate technologies to establish an understanding of how technology can be used for marketing in business, inclusive of search engine, mobile and online marketing. Marketers will thus be able to work with technology specialists and developers to guide them to implement marketing strategies effectively to achieve marketing objectives. This will enable them to adequately understand the challenges and opportunities presented by technology to develop and deploy Digital Marketing strategies for business in cooperation with technologists.

 In addition, the qualification is designed to ensure that students understand the business environment with regards to digital marketing, management, finances and project management, to enable them to understand business and its associated disciplines to make sound marketing decisions and to enter the industry as Digital Marketing specialists with confidence.

 This qualification is designed to develop the knowledge and skills and meet the outcomes which are internationally and locally identified as critical for a career in this discipline. The specialist skill set covered in this qualification was identified by practising industry experts to comply with the need for Digital Marketing professionals focusing on online marketing solutions. Graduates will be well-positioned to add value to the establishment that employs them; to pursue further studies in this field; or enable them to work as entrepreneur marketers or consultants in the industry. 

JOBS IN THIS FIELD

Digital Marketer/Strategist

Social Media Strategist

Media Planner

Advertising Account Executive

Electronic Marketer

Content Coordinator

Digital Communication Manager

Communication Strategist

Marketing Manager

Marketing Director