Universities and Online Degrees Guide

The Independent Institute of Education

Postgraduate Diploma in Brand Contact Management

The Postgraduate Diploma in Brand Contact Management in Business and Management is offered by The Independent Institute of Education.

Program Length: 1 YEAR.

Subjects: 4.

Postgraduate Diploma in Brand Contact Management offered by the Independent Institute of Education at the Faculty of Humanities

The core purpose of the qualification is to train students (who have completed a relevant three year qualification), in real-world brand strategy planning. The focus of the course is therefore on brand building and brand contact management within the context of marketing and business strategy.

The IIE Postgraduate Diploma in Brand Building is designed for the student who may not have an undergraduate degree (NQF level 7 qualification) in brand or marketing communication or management but wants to obtain an NQF level 8 qualification in the field of brand building. Students from various undergraduate fields will be introduced to the concepts of brand and brand building, and the importance of brand communication in growing a business. Students will produce a research paper and participate in a ‘live’ brand challenge where they will develop and present a brand communication strategy to a real-world client. This programme will enable students to enrol for Master’s degree should they wish to continue their studies.

Modules

• Principles of Brand Building
• Brand and Business
• Brand Contact and Communication
• Research Methodology

Principles of Brand Building

Students will develop an understanding of the core frameworks, principles and concepts used for constructing and building brand identities and architecture. The role of brands in adding value to stakeholders and society will be explored utilising design and systemic thinking to develop innovative brand building solutions.

Brand and Business

The core purpose of this module is to analyse the impact of environmental variables on the building of a brand in order to leverage and optimise business opportunities. Students will consider macro, market and micro environments, and construct situation analyses to inform holistic brand and business strategies. Emphasis will be placed on selecting and profiling target markets and determining objectives on which to base strategic decisions.

Brand Contact and Communication

Students will construct integrated brand communications plans using a variety of tools and platforms. Emphasis is placed on practical application and work readiness. This module provides the opportunity to apply theory covered in all programme modules to a given practical brand building scenario. The purpose of this module is to introduce students to the process of research and to develop their understanding of the processes and techniques of gathering, analysing, interpreting and evaluating data. Emphasis is placed on a controlled application of techniques to solve a practical problem in a relevant field of study. This module thus introduces the ways in which the processes and outcomes of research can be constructively embedded within professional practices.

Research Methodology

The purpose of this module is to introduce students to the process of research and to develop their understanding of the processes and techniques of gathering, analysing, interpreting and evaluating data. Emphasis is placed on a controlled application of techniques to solve a practical problem in a relevant field of study. This module thus introduces the ways in which the processes and outcomes of research can be constructively embedded within professional practices.