Universities and Online Degrees Guide

University of the Free State

Bachelor of Commerce in Marketing

The Bachelor of Commerce in Marketing in Marketing is offered by University of the Free State.

Program Length: 3 YEARS.

Bachelor of Commerce in Marketing offered by the University of the Free State at the Faculty of Economic and Management Sciences

• This degree is the ideal choice for students who wish to embark upon careers in the world of marketing management and international marketing.
• A subsequent postgraduate qualification in Marketing Management offers good preparation for a career in the private sector.

First academic year (compulsory modules)

General management
Fundamental business functions

Business functions
Introduction to individual differences

Introduction to human resource management
Marketing communication

Business calculations

Academic literacy

Second academic year (compulsory modules)

Personal selling
Brand communication

Innovation management
Economic systems and basic microeconomics

Introduction to macroeconomics
Accounting

Labour relations management
Personal finance

Third academic year (compulsory modules)

Digital marketing
Strategic marketing

Integrated marketing communication
Relationship marketing

Microeconomics
Macroeconomics

Entrepreneurship