Universities and Online Degrees Guide

Stellenbosch University

Postgraduate Diploma in Marketing

The Postgraduate Diploma in Marketing in Marketing is offered by Stellenbosch University.

Program Length: 1 YEAR.

Postgraduate Diploma in Marketing offered by the Stellenbsoch University at the Faculty of Economic and Management Sciences

This Postgraduate Diploma in Marketing offers students with an acceptable Bachelor's degree (also from other fields than economic sciences) the opportunity to specialise in marketing. It is a one ­year, full-­time programme, offering lectures in the evening.

Assessment and Examination

The programme is subject to flexible assessment. A variety of procedures and methods are employed to undertake the assessment, including written and oral presentations, tests, examinations, case studies, and individual and group assignments.

Programme content

 A minimum of 120 credits.

Programme module

120 Marketing

See programme outline below.

10 Advertising and Sales Promotion

10 Brand Management

7 Consumer Behaviour

5 Financial Methods

5 Industrial Marketing

13 Introduction to Marketing

5 Marketing Channels

20 Marketing Plan

15 Marketing Research

10 Retail Management

10 Services Marketing

10 Strategic Marketing