Universities and Online Degrees Guide

Stellenbosch University

Bachelor of Commerce with Honours in Business Management with Specialisation in Marketing Management

The Bachelor of Commerce with Honours in Business Management with Specialisation in Marketing Management in Business and Management is offered by Stellenbosch University.

Program Length: 2 YEARS.

Bachelor of Commerce with Honours in Business Management with Specialisation in Marketing Management offered by the Stellenbosch University at the Faculty of Economic and Management Sciences

Programme content

Programme module

120 Business Management: Marketing Management

Compulsory modules (84 credits)

18 Advanced Marketing Management*

18 Marketing Communication

18 Marketing Research*

30 Research Assignment: Business Management* (This module is a prerequisite for Business Management 879.)

Elective modules (36 credits)

18 Advanced Strategic Management

18 Capita Selecta: Marketing Management*

18 Corporate Venturing

18 Financial Derivative Instruments*

18 Financial Management

9 Fixed Interest Securities

9 Fix Interest Rate Security Portfolio Management

18 International Business

18 International Marketing

18 Managing Innovation and Breakthrough Ideas

18 Organisational Diagnosis and Mentoring

18 Portfolio Management*

18 Property Investment and Finance*

18 Short-Term Insurance

18 Value-based Financial Management*

* Modules marked with an asterisk (*) are not available to international students

Any elective module(s) to a maximum of 36 credits from another department in any faculty within Stellenbosch University, in consultation with the Chair of the Department of Business Management;

or

Any elective module(s) to a maximum of 36 credits from another university, according to the existing exchange agreements of Stellenbosch University, in consultation with the Chair of the Department of Business Management.