Universities and Online Degrees Guide

Helderberg College of Higher Education

Bachelor of Arts in in Corporate Communication

The Bachelor of Arts in in Corporate Communication in Communication and Media is offered by Helderberg College of Higher Education.

Program Length: 4 YEARS.

Bachelor of Arts in Communication offered by the Helderberg College of Higher Education at the Faculty of Social Sciences and Education

We think you will enjoy studying Communication with us! This popular degree will make you ready for the corporate and media space by giving you the specific skills and relevant competencies you will need out there. You will be taught hard core skills such as website design, information management and event planning. Knock them dead with the invaluable experience you have gained in multiple small-group discussions and presentations – which you don’t get to do in large public institutions!

Programme Purpose

Corporate Communication

• To prepare our students to function optimally in a corporate environment as a PR strategist, corporate event manager or integrated marketing communications planner (amongst others)
• To develop in them the skills to plan and manage a public relations event or create a digital advertising campaign
• To instil the competence to perform a communication audit and prepare an integrated marketing communication strategy for a real organization
• To impart all of the skills needed to operate confidently in the boardroom

Qualification Outcomes

You will walk away with the following competencies: Corporate Communication

• A set of well-honed skills to research, plan and execute public relations events
• A deep knowledge of PR strategy
• The know-how to create designs for posters and advertisements
• The ability to analyse people’s behaviour in groups and work well in a team 
• The higher order ability to reason, solve problems, think critically, organize information, plan and make use of mnemonic techniques such as graphic organizers and mind maps
• A practical understanding of board-room etiquette
• Confidence in communication research
• The competence to manage a communication department with honesty and integrity