Universities and Online Degrees Guide

The Independent Institute of Education

Diploma in Public Relations

The Diploma in Public Relations in Communication and Media is offered by The Independent Institute of Education.

Program Length: 3 YEARS.

Subjects: 29.

Diploma in Public Relations offered by the Independent Institute of Education at the Faculty of Humanitites

The purpose of this qualification is to equip students with the skills required to enter the workplace, in areas such as diverse public relations writing genres, business practice and management, law, strategic planning, project management and marketing communications. Students will be exposed to the principles of strategic communication, developing a basic understanding of public relations as a strategic communication tool, including corporate and marketing communication. Graduates will be able to co-ordinate and manage a broad spectrum of public relations, at both a technical and managerial level, taking responsibility for the drafting of speeches, arranging interviews, overseeing company archives, responding to requests for information and handling special events such as product launches and other corporate functions.

Are you looking to pursue a career in PR, would you like to work as a media liaison? This IIE qualification aims to provide the graduate with the necessary skills to follow a career in Public Relations. This qualification considers professional practice within the public relations sector as being a very important part of the communication environment and particularly specialising in public relations. The qualification provides students with the skills needed to co-ordinate and manage the broad spectrum of public relations in a professional manner, at a technical, managerial and strategic level.​​​​​​​​​​​​​​​​​​​​​

​​WHAT YOU CAN BECOME​

Qualifying students are employable in various corporate, parastatal, governmental, public relations consultancies and conferencing venues, within a range of industries, as junior public relations practitioners and coordinators.

SKILLS YOU WILL DEVELOP​

This qualification will provide the required communication skills and knowledge that modern businesses now demand for new employees entering the workplace, by combining public relations skills with business practice. The specific selection of subjects in this course aims to prepare the student to take up a position in any modern business or office, which requires a high level of communication competence to serve the needs of a communication driven organisation.

Modules:
YEAR 1

• Public Relations 1A
• Public Relations 1B
• Practice of Public Relations 1A
• Practice of Public Relations 1B
• Communication Science 1A: Interpersonal Communication
• Business Communication
• Introduction to Personal Computing
• Introduction to Publishing
• Introduction to Project Management
• Work Integrate Learning 1

YEAR 2

• Public Relations 2A
• Public Relations 2B
• Practice of Public Relations 2A
• Practice of Public Relations 2B
• Communication Science 2
• Marketing Communication 1
• Media Law and Ethics
• Business Management 1A
• Business Management 1B
• Work Integrated Learning 2

YEAR 3 

• Public Relations 3A
• Public Relations 3B
• Practice of Public Relations 3A
• Practice of Public Relations 3B
• Communication Science 3
• Strategic Communication
• Business Management 2A
• Business Management 2B
• Work Integrated Learning 3