The Independent Institute of Education
Bachelor of Commerce in Strategic Brand Management
The Bachelor of Commerce in Strategic Brand Management in Business and Management is offered by The Independent Institute of Education.
Program Length: 3 YEARS.
Bachelor of Commerce in Strategic Brand Management offered by the Independent Institute of Education at the Faculty of Commerce
The purpose of this programme is to promote access to higher education and to qualify students to follow a career in Strategic Brand Management. This programme will provide learners with the knowledge, skills and applied competencies identified by the industry as critical for employees to enter the world of work as brand and business strategists in either the private sector, government sector or in NGOs. Graduates will be well-prepared for this field with a set of skills which will position them to add value the organisation that employs them and will be positioned to study further in a relation specialisation in support of the principles of life-long earning.Equip yourself with the potent fusion of brand and business strategic skills required to design the unique, innovative strategies to unleash the true market power of the brand. The IIE BCom in Strategic Brand Management grooms graduates for leadership positions in brand management and business strategy in a range of industries in both developed and developing markets. The programme is focused upon the development of smart, original and cohesive brand, business, and management strategies that challenge existing paradigms. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges. Action learning is rounded off with the option of an Industry Immersion programme with companies, agencies or consultancies of choice.
Modules:
Year 1
- Critical Thinking and Media Studies
- Accounting 1A
- Brand Management 1
- Creative Development 1
- Business Management 1
- Accounting 1B
- Introduction to Micro and Macro Economics
- Quantitative Techniques
Year 2
- Business Management 2A: Entrepreneurship
- Financial Management for Strategic Brand Management 2
- Economics in Brand Building 2
- Brand Management 2: Channel Planning
- Brand Management 2: Developing Markets and Consumer Behaviour
- Business Management 2B
- Brand Activation
- Practice of Innovation
Year 3
- Brand Management 3A: Strategy
- Business Management 3A
- Digital Brand and Business Strategy
- Introduction to Research
- Business Management 3B
- Brand Challenge
- Brand Management 3: Strategic Brand Evaluation
- Research Practice
