Universities and Online Degrees Guide

The Independent Institute of Education

Bachelor of Business Administration in Brand Building and Management

The Bachelor of Business Administration in Brand Building and Management in Business and Management is offered by The Independent Institute of Education.

Program Length: 3 YEARS.

Subjects: 24.

Bachelor of Business Administration in Brand Building and Management offered by the Independent Institute of Education at the Faculty of Commerce

The purpose of this qualification is to enable students to identify and meet today's unique brand building challenges in the most strategic and innovative ways. Through a unique combination of commerce and social science disciplines, it aims to develop applied skills and competencies that will allow qualifying students to use creative and strategic thought processes to understand and create effective brand and marketing strategies in a wide range of sectors, focusing on particular branded products or companies.

The IIE BBA in Brand Building and Management develops students’ insight and skill in launching, building, and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation, and entrepreneurship. The programme presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges. Action learning is rounded off with the option of an Industry Immersion programme with companies, agencies or consultancies of choice.

Modules:

Year 1

• Brand and Marketing 1A
• Critical Thinking and Media Studies 1
• Statistics in Brand Building
• Creative Development 1
• Business Communications and Digital Media 1
• Introduction to Micro and Macro Economics
• Accounting in Brand Building 1
• Principles of Innovation

Year 2

• Business Management 2A: Entrepreneurship
• Economics in Brand Building 2
• Financial Management in Brand Building 2
• Creative Development 2
• Brand and Marketing 2
• Critical Thinking and Media Studies 2
• Brand Activation
• Practice of Innovation

Year 3

• Brand and Marketing 3A: Strategy
• Innovation Management
• Retail Management
• Introduction to Research
• Sustainable Business Practice
• Research Practice
• Brand Challenge
• Brand and Marketing 3B