The Independent Institute of Education
Bachelor of Arts in Strategic Brand Communication
The Bachelor of Arts in Strategic Brand Communication in Communication and Media is offered by The Independent Institute of Education.
Program Length: 3 YEARS.
Subjects: 18.
Bachelor of Arts in Strategic Brand Communication Online or On Campus offered by the Independent Institute of Education at the Faculty of Humanities
The purpose of this programme is to promote access to higher education and to qualify students for careers in the brand communication industries. This 3-year degree is structured in accordance with the new HEQF guidelines and will provide learners with the knowledge, skills and applied competencies identified by industry as critical for employees to enter the world of work as planners and managers of brand communication in either the private sector, the government sector or in NGOs. Graduates will be well-prepared with insight and skills that are both employable and relevant to further specialisation study in support of the principles of life-long learning.
Acquire the kind of complex problem solving and strategic skills required to forge the paths that unlock the true potential of the brand. The IIE BA in Strategic Brand Communication equips students with the kind of strategic thinking and inspired planning skills that are in high demand across a broad range of the brand communications industry. The programme develops the crucial strategic skills required to identify, explore, analyse, and solve pressing brand communication challenges through the development and implementation of innovative, original, and accountable strategies.
Modules:
YEAR 1
- Strategic Brand Communication 1A, 1B & 1C
- Critical Thinking and Media Studies 1
- Principles of Innovation
- Business Communication and Digital Media 1
- Brand Communication Project Management A & B
YEAR 2
- Strategic Brand Communication 2A, 2B & 2C
- Consumer Behaviour
- Critical Thinking and Media Studies 2
- Sustainable Business Practice
- Practice of Innovation
- Brand Activation
YEAR 3
- Strategic Brand Communication 3A & 3B
- Innovation Management
- Brand Challenge
- Experiential Brand Building
- Digital Brand Building
- Introduction to Research
- Research Practice
