Marketing: Why is it so Popular?
Friday, 15 January 2021
Marketing has become a popular discipline, with more and more people enrolling in in-person and online programmes related to it every year. This shows that these in-person and online bachelor's degrees have many things to offer.
When it comes to choosing a field of study, in-person and online programmes related to Marketing are now one of the top options among students. This is due to the fact that we interact with brands now more than ever before and in unprecedented ways.
The popularity of social media has changed the way in wcich we interact with one another but, also, the way businesses approach customers. During the course of these in-person and online bachelor's degrees, it’s often pointed out that marketing campaigns are shifting towards social media and leaving behind “traditional” media such as television and radio. Why? Because it’s cheaper, it offers many creative alternatives, it allows brands to interact with the public, the short-audiovisual format is the one people prefer, etcetera.
Just think about it: How personalised and accurate are the ads on your phone? That’s not only the algorithm working, but there's people who enrolled in in-person and online programmes related to marketing (such as in-person and online bachelor's degrees) who determine all the variables to take into account in order to make that ad pop on your screen.
Plus, during the course of these in-person and online programmes, they also probably learnt how to design it and how to make its aesthetic meet the public’s wishes and taste. So it’s not so automatic as you might have thought it was.
All of the above makes Marketing an interesting field. However, there is also the fact that graduates from these in-person and online bachelor's degrees might become famous by designing a marketing campaign that leaves a mark in people's lives. So, if you want fame and the possibility to make a product that stays in people’s minds forever, this is definitely the right field of study for you.
Where can you enroll in in-person and online bachelor's degrees related to marketing?
In South Africa, there are several in-person and online programmes available. However, in this particular case, the best option might be the Bachelor of Arts in Marketing Communication offered by the AAA School of Advertising. This is an in-person programme with a length of three years.
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