Universities and Online Degrees Guide

The Independent Institute of Education

Master of Arts in Creative Brand Leadership

The Master of Arts in Creative Brand Leadership in Business and Management is offered by The Independent Institute of Education.

Program Length: 2 YEARS.

Master of Arts in Creative Brand Leadership offered by the Independent Institute of Education at the Faculty of Humanities

The purpose of this qualification is to produce graduates with the expertise to evolve and build their careers in Creative Brand Leadership and to promote postgraduate study. It will provide students with the knowledge, skills and competencies critical for senior brand management and brand business leadership - the ability to make sense of complex situations in order to design and implement meaningful, innovative and sustainable brand strategies. It will further enable students to contribute to the development of brand leadership knowledge at an advanced level. Graduates will be well-prepared to direct and contribute to the innovation of brands with shared stakeholder value: for society, the organisation and the environment.

Admission to the two-year Master of Arts in Creative Brand Leadership requires an additional year devoted to the successful completion of a Short Learning Programme in Research Proposal Writing. This IIE programme provides candidates with knowledge, skills and competencies identified by industry as critical for senior brand management and business leaders. Graduates will be well-prepared to direct and contribute to the innovation of brands to establish a purposeful and sustainable position for an organisation in the marketplace. The degree is focused on the production of a full research dissertation. Candidates engage with research, critical thinking, argument development and academic writing at an advanced level.

Aim

The Master of Arts in Creative Brand Leadership aims to graduate a new class of leaders and innovators who are:

• Visionary designers who build brands of substance that are unique and add genuine value to people's lives.
• Holistic and systemic practitioners who understand that delivering on the brand's promise is dependent on the performance of every single link in the value chain.
• Creators of innovative and collaborative internal cultures who respect that the quality of performance and ideas is absolutely dependent on how inspired and driven staff are.
• Scholars who can make a unique contribution at the interface of brand building and transdisciplinary research.