The Independent Institute of Education
Bachelor of Arts in Creative Brand Communication
The Bachelor of Arts in Creative Brand Communication in Communication and Media is offered by The Independent Institute of Education.
Program Length: 3 YEARS.
Subjects: 21.
Bachelor of Arts in Creative Brand Communication offered by the Independent Institute of Education at the Faculty of Humanities
The purpose of this qualification is to prepare students for careers in the creative brand communication industry, as well as to equip them with the relevant skills and capacity to nurture their own creativity. Graduates from this qualification will be able to enter industry as creative concept developers and skilled copywriters, visual communicators (graphic design and art direction) and multimedia designers or to continue their studies in an appropriate postgraduate qualification. This qualification will provide the brand communication industry with highly creative, self-motivated, skilled individuals who are able to think beyond the traditional, integrate strategic and creative disciplines and be sensitive to the complexities of the South African communication arena.
A unique discipline suited for those who love the big ideas, beautiful words and crafted narrative that are the backbone of exciting, original and memorable creative brand communication. If you are a gifted storyteller endowed with an unlimited imagination as well as the courage and conviction of killer concepts, this might just be the home you have long been seeking. The BA in Creative Brand Communication explores both style and substance in developing strong copywriting skills, covering the creative and conceptual writing and thinking instincts and exceptional crafting capabilities required to produce meaningful concepts and messages for creative brand communication solutions.Because copywriters are big-picture thinkers who create integrated campaigns across a wide variety of traditional and digital brand contact points and media platforms such as radio, TV, print, outdoor, ambient, web, blog, online SEO, social media and more, talented copywriters are in great demand in the industry. Vega's unique fusion of critical thinking; complex problem-solving; creativity, branding and marketing sets our students apart as strategic and entrepreneurial thinkers and leaders in industry.Our philosophy is to unleash the inherent creativity and con¬fidence of our students whilst enhancing their design, business, research and academic skills in an enriching and rewarding environment. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand activations and brand challenges. Action learning is rounded off with the option of an Industry Immersion programme with companies, agencies or consultancies of choice.
ModulesYear 1
- Copywriting 1A & 1B
- Ideation and Visualisation 1A & 1B
- Creative Development 1
- Digital Media for Communication 1A & 1B
- Critical Thinking and Media Studies 1A & 1B
- Brand and Marketing 1A & 1B
Year 2
- Copywriting 2A & 2B
- Ideation and Visualisation 2A & 2B
- Creative Development 2
- Digital Media and Communication 2A & 2B
- Critical Thinking and Media Studies 2A & 2B
- Brand and Marketing 2A & 2B
- Brand Activation
Year 3
- Copywriting 3A & 3B
- Brand and Marketing 3A: Strategy
- Critical Thinking and Media Studies 3A
- Digital Brand Building
- Experiential Brand Building
- Introduction to Research
- Creative Development 3
- Brand Challenge
