North West University
Bachelor of Commerce in Marketing and Tourism Management
The Bachelor of Commerce in Marketing and Tourism Management in Marketing is offered by North West University.
Program Length: 3 YEARS.
Bachelor of Commerce in Marketing and Tourism Management offered by the North West University at the Faculty of Economic and Management Sciences
Manage and market a tourism enterprise, or act as marketer in general. It is here where you will be able to live out your creativity in the establishment and development of marketing plans and material for tourism and other businesses.The Tourism and Marketing team at the NWU are the leaders in the different fields. Regular contact with industry, research projects and consultations keep us at the forefront of new developments that will also keep you a few steps ahead of the rest. After completion of the three-year programme, you will be able to manage and market a tourism enterprise, or to act as marketer in general. It is here where you will be able to live out your creativity in the establishment and development of marketing plans and material for tourism and other businesses.Among other things, you will learn to develop creative advertisements and media in order for tourists to become aware of your guesthouse or hotel. You will also learn how develop and manage your own guesthouse, to manage events, as well as how to utilise nature as tourism attraction. Several marketers, hotel owners and event managers share their knowledge and skills with students and we also visit their businesses.
Career opportunitiesAlthough this qualification gives graduates access to the entire tourism industry, BCom qualifications are focused on the management of the industry and businesses. It creates specific access to careers such as:
- tourism managers
- tourism marketers
- marketers
- researchers
- lecturers
- consultants
- guesthouse managers
- game farm managers and event managers in both private and public enterprises.
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