The Independent Institute of Education
Bachelor of Arts in Digital Design
The Bachelor of Arts in Digital Design in Design is offered by The Independent Institute of Education.
Program Length: 3 YEARS.
Subjects: 18.
Bachelor of Arts in Digital Design offered by the Independent Institute of Education at the Faculty of Humanities
The purpose of this qualification is to provide a quality undergraduate Degree in multimedia design which addresses the skills demands in industry and enables learners to enter and contribute to the multimedia design industry competitively. This qualification is designed to develop the knowledge, skills and meet the outcomes which are internationally and locally identified as critical for a career in this industry. Through this qualification, learners will develop the ability to develop and produce innovative interactive design solutions combining video, animations, still images and audio using a wide variety of media creatively to communicate with various audiences for a variety of purposes. Learners will be well-positioned to add value to the establishment that employs them; to pursue further studies in this field; or enable them to work as independent multimedia designers or consultants in the industry.The qualification will provide learners with a thorough grounding and sound theoretical base in multimedia design including key disciplines informing professional multimedia design and production such as: design research, visual communication and digital media production and development. This qualification is designed to produce multimedia design professionals who are equipped to implement the design process from concept to the end product and who are empowered with the necessary skills to compete in and contribute to multimedia in the commercial sector.
Digital Design is the weapon of choice for the visual communicator driven to combine their innate creative capacity with cutting-edge technology. The IIE BA Degree in Digital Design equips students with the necessary skills to stand out in both the interactive (web design and development; UX and UI design; application design and development) and motion (3D and 2D animation; motion graphics; VFX; video editing) industry fields. The discipline sees students engage with traditional elements of design such as shape, colour, typography and layout whilst incorporating tools such as digital illustration, animation, photography and augmented reality and the latest digital design software in order to produce eye-popping visual narrative for platforms such as web, mobile, digital publication, film, photography, gaming, social, apps, and more.The IIE BA Degree in Digital Design is a comprehensive three year degree designed to meet international standards whilst remaining relevant in a South African context. Utilising an intensively hands-on approach, students learn how to develop and visualise concepts for various outputs, styles and client requirements while each student is guided in the individual development of a professional design portfolio at the end of third year. Vega's unique fusion of critical thinking; complex problem-solving; creativity, branding and marketing sets our students apart as strategic and entrepreneurial thinkers and leaders in industry.Their philosophy is to unleash the inherent creativity and con¬fidence of our students whilst enhancing their design, business, research and academic skills in an enriching and rewarding environment. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand activations and brand challenges. Action learning is rounded off with the option of an Industry Immersion programme with companies, agencies or consultancies of choice.Modules:Year 1
- Digital Design 1A & 1B
- Ideation and Visualisation 1A & 1B
- Digital Design Technology 1A & 1B
- Design Culture 1A & 1B
- Brand and Marketing 1A & 1B
- Photography 1
Year 2
- Digital Design 2A & 2B
- Digital Design Technology 2A & 2B
- Design Culture 2A & 2B
- Brand and Marketing 2A & 2B
- Photography 2
- Brand Activation
Year 3
- Digital Design 3A & 3B
- Digital Design Technology 3A & 3B
- Introduction to Research
- Design Culture 3
- Brand and Marketing 3A:Strategy
- Brand Challenge
